Facebook and YouTube are getting saturated..

Let’s face it. Relying soely on Facebook & YouTube for your online lead gen is like fighting an uphill battle.

The space is getting more saturated everyday. If you’re in markets like California, Arizona, Texas, Florida, or New Jersey, then getting a CPA under $1500 is getting increasingly difficult.

It’s time to start thinking out of the box.

Here are 3 methods that my company solarlink is currently utilizing to get our clients amazing results.

1. Artificial Intelligence & Machine Learning


Artifcial intelligence, or AI, is…

The Solar selling process is just as important as the marketing process..

If you don’t know what to do with leads or qualified appointments, then you will get burned.

Read that again.

A marketer can deliver consistent, qualified leads & appointments, but if your team cant effectively close and fufill, then it will be a waste of money.

I’ve spoken to thousands of solar consultants, managers, owners…

A great call center is pivotal to your lead gen efforts..

The difference between getting burned and seeing success in a solar lead gen campaign oftentimes comes down to the call center.

Whether you’re a solar consultant, a sales manager, or you own your own dealer, you’ve probably tried a few different lead gen services.

The marketer puts a few grand into Facebook, and you get some leads. …

If a solar marketer claims D2D is dead, run forest, run.

Door to door isn’t going anywhere. And if a marketer tries to convince you that you can “replace” it with “leads” and “preset appointments”, then he’s clearly never knocked a door.

I spent a total of 3 years door knocking. Painting services, alarms, and solar.

It was pivotal in my growth and i recommend that everybody tries door knocking for at least 6 months.

But I also built a solar…

The number one thing you can do for yourself to ensure you hit your goals is have a solid morning routine.

But in order to have a solid morning routine you need a solid evening routine.

And this is where people mess up

It is impossible to wake up ready to rock if you don’t know exactly what your morning entails. You need to plan it out the night before.


Getting burned has caused massive skepticism in solar marketing..

Getting burned by lead vendors, lead gen companies, and marketers in the solar space happen far too often.

I’m the owner of Z4 Solar, a digital marketing agency that parnters with solar consultants, brokers, installers in order to help them build their brand, dominate their market, and scale their business with effecitive paid advertisement strategies across major platforms like…

Seeing an ROI on FB adspend in 2020 is extremely difficult.. here’s why..

Running Facebook Ads alone to scale your solar business in 2020 is not going to work

“But Michael, don’t you use Facebook ads as one of the platforms for your clients?” Yes. But as a marketer my team adapts to changes in the market.

2–3 years ago, anyone could watch a few YouTube…

One’s a marketer.. One’s a middleman.. most solar marketers are middlemen..

News Flash: Most marketers don’t actually do the service they sell. They outsource, or whitelabel.

The will call themselves full service digital marketers. But what they really should be calling themselves are digital consultants or middlemen.

Running paid ads or doing search engine optimization (SEO) and providing an amazing service, customer experience, and killer…

How your organization follows up with online generated leads can be the difference between a successful campaign and getting burned. Here’s why.

Lets start with a few facts:

Only 7% of companies follow up with leads within the first 5 minutes.

According to a study by Lead Connect, 78% of customers buy from the company that responds to their inquiry first. …

Quaratine bod is real..

COVID-19 has shifted the very fabric of reality.

I remember watching the movie Contagion with my favorite actor Matt Damon back in 2011 when I was in college.

The movie gave me a lot of anxiety but when I finished watching it I remember thinking “thank god this isn’t possible”.

Boy was I wrong!

Michael Zampiglia

Digital Marketer | Entrepreneur | Technologist | Personal Development |

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